Fellers Lounge restaurant and bar just went under new management and required a fresh new logo and corporate identity that also had a few similarities with the previous brand as they wanted their regulars to still come to the restaurant. The restaurant was located in the Pretoria central business district so their target market was the working class who could afford and appreciate a sophisticated meal during their lunch breaks or beverages that could help unwind even the busiest of their cliental.
Our brief was to design, and print all necessary elements required. These were a full Corporate identity, new menu & drinks menu, counter displays and “now open” banner & pamphlets. We also suggested a website as they didn’t have one by the time that displayed their menu and also gave their customers the opportunity to book a table hours or days in advance, also a order online service at a later stage if they wanted to incorporate it.
Website design and development